My Work
A selection of projects I've been involved with:
Google Ads
Ran ads to drive consumers to the website and sign up for tournaments and classes. Utilized specific geo-fencing parameters in a localized area, and achieved a 15.5% CTR.
"WLTY Sport"
Brand extension for the "Where Life Takes You" product line, which heavily targets a female audience, I created a brand-new product line.
- Created a more masculine product line to expand their customer base and target new retail channels of distribution such as Country Clubs, Sporting Goods Stores, Gyms, and more.
Where Life Takes You Displays
Assisted in ideating and creating effective selling displays for trade show and expo booths.
Pictured is the debut product launch for the "Drink Inc." cocktail bombs brand that I pulled together and set up for an industry trade show. It included a product demonstration for retail customers who wanted to learn how ths new "cocktail bomb" product worked and tasted.
Email Campaigns
Ran B2B email campaigns on MailChimp promoting and selling products to their retail customers.
Another trade show display with varying WLTY products and the new WLTY Sport golf line I managed.
Summer Drink Menu
Created a limited Summertime drink menu for The Pasta Bowl to give customers a fresh lineup of cocktails to try in the warm weather.
I was also tasked to utilize ingredients that the restaurant already carried, to avoid extra inventory and labor costs.
Win-win! Customers got new drinks to try, created buzz because of the "limited" branding, and little to no extra costs incurred to the business.
Story Posts
A fun social media post for The Pasta Bowl to give people a look into the kitchen.
Education
Miami University (OH)
Bachelors of Science in Marketing
Farmer School of Business, 2016-2020
Minnetonka High School
2012-2016
